This pattern began to manifest itself most nefariously in what we call the web kudzu of 2010 and 2011 — inline ads that turned keywords into links, URL shorteners, video ads that took over an entire page without warning, and so on. We continued (and continue!) to spend significant time with clients and partners managing community sites and blogging software, and all of them felt frustrated with these “products” whose smothering of the web seemed inevitable. Over and over, our clients told us, “We want a way to give better tools to our audience to see and read our work, and to give us feedback.”
Since I left (read: was forcibly ejected from) the web 2.0/dotcom world in March 2010, this is exactly the feeling I've had. There has to be a better way
to monetize content for writers to support themselves than the solutions that exist now.
In the past two and a half years I had collected notes about my ideas of how to solve the problem. I lacked the vision, skills, and energy, though, to do anything other than capture them. I'm glad to see that people I trust are also working on this problem. David Jacobs, Natalie Podrazik and Liz Letteri (to name the three people at 29th Street Publishing that I've worked with directly) are exactly the kind of people who can do this. Kudos to them!